You think of hiring an SEO expert or firm for your company when you find out that you cannot do the work yourself or you want to see some change in your company. Whatever the reason is, when you decide to hire an SEO firm, you need to make sure that you hire a quality SEO agency. Here are some of the things you need to remember when hiring an SEO firm.
Ask for list of current and past clients
A good SEO firm will be willing to share all information with you. You should ask for contact numbers of their past and present clients. Then take your time and contact some of these clients to find out how effective they are at their job, whether they were successful in completing the client’s job, how long did they take to complete the job, etc.
Method used to improve search engine rankings
The SEO firm should be able to discuss the methods in detail. They should explain the strategies they would use to rank your page higher in the search engine pages. They should also give you an estimation regarding how long they will take to complete the task. You should make sure that the firm will first analyze your website thoroughly before applying any SEO techniques to it. This will let the firm know what’s wrong with your website, so they can use the technique that is most effective for your site.
Measuring the success of the SEO campaign
To measure the success of your SEO campaign, you must monitor how much traffic is being sent to your website and where it is coming from. The SEO firm must be experienced in using Google Analytics to track improvements in your site’s rankings. These include monitoring the kinds of keywords that users use to find your site, the number of links from other websites to your website, etc. You should make sure that the firm shares these information with you.
You need to know their fees before they start your work. Else, you might be charged with an unexpected amount of fee. Get an exact quote for your project from the firm, explaining in detail the price distributions for each type of service.
Considering these factors before hiring an SEO firm will increase the chance of hiring a quality service provider. So, you should take your time and consider all the options before hiring an SEO firm for your company.